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  STUDY OF THE MODERN "CUSTOMER DATA PLATFORM"   A customer data platform is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." The CDP market is currently a $300 million industry and projected to reach $1 billion by 2019. Capabilities In addition, some CDPs provide additional functions such as marketing performance measurement analytics, predictive modeling, and content marketing Commonalities across CDPs: marketer-managed; unified, persistent, single database for customer behavioral, profile and other data, from any internal or external source; consi...

  WHAT IS VISUAL MARKETING Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design. As a key component of modern marketing, visual marketing focuses on studying and analyzing how images can be used to make objects the center of visual communication. The intent is that the product and its visual communication therefore become strategically linked and inseparable and their fusion is what reaches out to people, engages them and defines their choices . Not to be confused with visual merchandising, that is one of its facets and more about retail spaces; here, Marketing gets customers in the door. Once inside, merchandising takes over-affecting placement of products, signage, display materials, ambiance and employee staffing. Harnessing the power...

How to Earn From Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated con...